Burger King

INTERACTIVE: The Election Poll-a-Riser

Burger King was all about “Have It Your Way,” so in the run-up to the election, we encouraged people to have it their way with their government by voting. Our TV used the icon of the drive-thru squawk box to remind viewers that they have a voice, and an interactive tool on Facebook let people take a poll that not only showed them where they landed on the political spectrum, but how their friends did as well, opening up debate and conversation over every question.

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